Seeing Clearly: How Warby Parker Mastered Marketing
The Problem: Expensive Pressure at the Optometrist At the ripe age of 35, I scheduled my first optometry appointment since high school, much to the horror of my optometrist. While I went in expecting just to need some basic reading glasses, my doctor broke the news that I would need to wear glasses my every waking moment. I wandered into the office’s showroom with my eyes still dilated, tasked with selecting my new permanent facial adornment. Like most first-time optometry patients, I felt completely out of my depth. I had no real idea of how the process worked. My doctor was concerned that I start wearing glasses as soon as possible, and I felt pressured to select whatever they had in the showroom. I wound up purchasing frames that cost several hundred dollars, even without the additional coating. (That turned out to be a rookie mistake - I was constantly blinded by lens glares!) The author in her first pair of frames. The Solution: Online ...